In the land of the future and dreamers… we dream and achieve

September 24, 2023
NEOM CEO Nadhmi Al-Nasr
NEOM CEO Nadhmi Al-Nasr

By NEOM CEO Nadhmi Al-Nasr

From where I stand here in NEOM, the ‘land of the future’ in the northwest of the Kingdom, I take a moment to contemplate the inspiring diversity of this nation — in terms of civilization, culture, knowledge, and people — a national tapestry, unlike any other.

In this moment of reflection, my imagination takes me back in time 93 years, where I can clearly envisage our founding father, King Abdulaziz Bin Abdulrahman Al-Faisal Al Saud — may God have mercy on him — unifying this country with his vision and heart, before uniting our vast land and various regions rich in history, resources and cultural legacy.

Since then, the seeds of patriotism, strength and unity were planted, embedding security and stability into this blessed land. In the ensuing years, these seeds sprouted into prosperity and progress, at the hands of our kings, bringing about the most flourishing example of cohesion between a nation’s people and its leaders.

A Vision that Puts People First

After years of glory, unity, and prosperity, here we are today, with more pride and a heightened sense of belonging, in a new, prosperous era — the era of Custodian of the Two Holy Mosques King Salman and his trustworthy Crown Prince and Prime Minister Mohammed Bin Salman (may God bless them).

This is the era of determination and ambition, which has unleashed the economic and human power of the Kingdom and unlocked the doors of empowerment and innovation toward broader horizons.

This era has culminated in a bold and progressive plan envisioned by the grandson of the founding King, our Crown Prince Mohammed Bin Salman. Through Saudi Vision 2030, he has provided the Kingdom a road map toward a vibrant society, a thriving economy and an ambitious nation.

This Vision reflects the culture of an entire nation, from its tiniest to its largest aspects. Saudi Vision 2030 represents our collective ambition, determination and effort to turn ideas into reality. It is the belief that nothing is impossible.

This is how Saudi Vision 2030 brought about a radical transformation and a new paradigm shift for the Kingdom. Today, we are witnessing the Vision embedded in pioneering projects in every corner of this country. What is even more remarkable is that our greatest Saudi minds and talents are responsible for planning, supervising and implementing these projects.

This ambitious Vision is driving our nation forward. It is transforming the Kingdom into a new destination for global enterprises to set up business and captivating bright international professionals looking for dream career opportunities.

The Land of the Future

Emerging from boundless ambition and a visionary outlook, NEOM stands as the ‘land of the future’ and a gift from the Kingdom to humanity. It serves as a platform for the greatest minds and best talents who embody pioneering ideas and push boundaries in a world inspired by imagination, developing innovative solutions to the world’s most pressing challenges across all levels.

A product of Saudi Vision 2030 and one of its most important projects, NEOM aims to drive development and economic diversification, aligning its objectives with that of the Vision. NEOM stands today as a vibrant modern community rapidly transforming into an ideal destination for living, working, innovating and enjoying world-class entertainment—all within an integrated sustainability framework that balances life, nature and business.

A catalyst for a thriving economy underpinned by advanced technologies and a diverse workforce, NEOM offers promising job prospects for our young people, working alongside top talents in their fields from all over the world.

NEOM is indeed a community of dreamers, and our dream to reimagine a sustainable future has become a reality across 14 diverse sectors — from construction and education to healthcare, mobility and more — within a fully integrated ecosystem that seamlessly blends with NEOM's environment, preserving 95% of its land for nature.

Since the historic announcement of the NEOM project in October 2017 by Mohammed Bin Salman, Crown Prince and xhairman of the NEOM Board of Directors, as an integral component of Saudi Vision 2030, we have embarked on an impressive journey, from planning to implementation — all under the direction and supervision of HRH.

Notably, Oxagon, NEOM’s advanced and clean industrial city, has secured a momentous achievement by successfully completing the financial conclusion phase for the construction of the world's largest green hydrogen production facility, backed by an investment of $8.4 billion.

Trojena, NEOM’s world-class mountain eco-tourism destination, is gearing up to host a plethora of activities and sporting competitions, commencing with the 2029 Asian Winter Games.

Work on THE LINE, NEOM’s cognitive city that will redefine the concept of exceptional livability, is progressing steadily in collaboration with multiple global partners who share our vision and ambitions, expanding the horizons of the future of humanity, life and business.

Simultaneously, Sindalah, NEOM’s first luxury island destination nestled in the crystalline waters of Red Sea, is getting ready to welcome visitors during 2024.

As urban and construction developments thrive, there is also a noticeable surge in events and activities within NEOM, spanning from sporting competitions to groundbreaking productivity initiatives and cinematic ventures, among many others.

On the business front, we have unveiled two subsidiaries: ENOWA for energy and water, and Tonomus for technology and digital sciences. We have also forged global partnerships for the production of green hydrogen, with NEOM poised to house the world's largest facility of its kind.

All preparations for the project’s implementation are set, underpinned by our exclusive agreement with Air Products to purchase all green ammonia produced by the new facility over the next three decades.

We Dream and We Achieve...

Our dreams and ambitions are boundless, and so is our ability to transform bold ideas into impressive realities. We will always achieve because our ambitions transcend the majesty and magnificence of Mount Tuwaiq. The future that we are building in NEOM will become a tangible reality with God’s help. And when we achieve our goals, it will be our starting point toward another new future.

Perhaps, the only constant among these transformations is their birthplace and origin, which will always be the Kingdom of Saudi Arabia. With heartfelt wishes, we celebrate our beloved Kingdom on this special occasion.

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