Giordano celebrates 30 years of operations in the Middle East          

Series of events planned across stores in the UAE

March 20, 2023

Giordano Middle East celebrates their 30 years of operations in the region and caps off a successful year by bagging two of the most prestigious global retail awards.

The global apparel brand - known for its everyday wardrobe essentials - first arrived in the region back in 1993. From a single store in the UAE’s Bur Juman Centre, Giordano has since grown to become a trusted retail brand with 275 stores across the region.

One reason for the brand’s success with local consumers is its consistency, and this is a quality that extends far beyond the clothes it sells. The consistent and sustainable growth of Giordano in the region is testament to the strength of its brand and their products.

In 2022, Giordano received the RLI Global Retailer of the Year Award bestowed by Retail & Leisure International (RLI) and Best Middle East and North Africa (MENA) Retail Brand awarded by the Middle East Council of Shopping Centres & Retailers (MECS+R).

“Looking back, I could not have predicted just how far we have come since our inception in 1993 – our team, the Giordano brand, the malls, and continuous opportunities for expansion across the region. I would like to express our gratitude for the support of the Government and local authorities in each of the countries in which we operate for fostering the environment needed to thrive. It is a real cause for celebration,” said Ishwar Chugani.

“The region’s growth in the past 30 years has been amazing. It is Giordano’s honour to be part of it. I have made many life-long friends here and am thankful for them teaching me the local history I deeply respect. We will continue to celebrate the region’s great culture and serve our local customers earnestly for the next many years”, said Dr. Peter Lau, Chairman of Giordano International.

The focus of this year’s celebration will be the brand’s Customers and its People – the backbone of its business. Series of events and activities will be planned for it loyal customer through the year.

Ishwar Chugani further added, “The entire region is buzzing. The rapid development of local infrastructure and the number of mega projects being rolled out are phenomenal”. He concluded, “We will continue to take a cautiously optimistic approach, maintaining our expansion momentum while taking into consideration the challenges that lie ahead stemming from global geopolitical tensions and evolving local labour requirements”.

Giordano International, the parent company of Giordano Middle East now operates 2000 stores across 35 countries.

March 20, 2023
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