New Toyota Rush launched in KSA

June 08, 2018
Exceptional performance, fuel economy and a variety of features make the Rush ideal for crossover enthusiasts
Exceptional performance, fuel economy and a variety of features make the Rush ideal for crossover enthusiasts

ABDUL Latif Jameel Motors, the authorized distributor of Toyota vehicles in the Kingdom, has announced the launch of the new Toyota Rush in the Saudi market; adding to its fleet the supremely practical vehicle that will redefine the compact SUV segment.

Offering efficient fuel economy and maneuverability, in addition to ample interior space with three rows of seats that can comfortably accommodate seven passengers, the new Toyota Rush is an embodiment of Abdul Latif Jameel Motors’ commitment to meeting the growing demands of its guests from all segments of society.

Designed with a crossover SUV-like styling, the new Toyota Rush features a modern design able to satisfy the tastes and needs of Toyota fans from around the world. At 4,435 mm long, 1,695 mm wide, and 1,705 mm high, the Toyota Rush features a spacious cabin that provides ample room for passengers and luggage.

“We aspire to offer cars that meet the needs of our dear guests and exceed their expectations,” remarked Eng. Hani Obaid, Director of SUV Marketing at Abdul Latif Jameel Motors. “The Toyota Rush came after extensive 18-month studies aimed at recognizing and fulfilling the rapidly evolving preferences of Toyota fans through Toyota’s distinguished engineering capabilities, which resulted in a compact SUV suitable for a wide range of everyday uses. Its performance, high fuel efficiency, extensive safety features and modern design all achieve a balance that is unrivaled. The new Toyota Rush will certainly represent a unique value proposition for our dear guests,” he added.

“We are fully confident that the Toyota Rush will be in great demand by our guests as well as car enthusiasts, which makes it a valuable addition that enriches our broad fleet of Toyota vehicles. I would like to express our deepest gratitude to our guests for their never-ending support and valuable feedback that inspire us to offer premium products that exceed their expectations,” he said.

The new Toyota Rush boasts excellent maneuverability as a result of the vehicle’s FR (Front-engine, Rear-drive) platform, in addition to exceptional ride comfort and handling stability through a five-link type rear suspension. – SG

Delivering a dynamic driving experience, the new Toyota Rush comes with a 1.5-liter four-cylinder engine that generates a maximum output of 102 hp and 13.9 kg-m of torque and incorporates the Dual VVT-i (Variable Valve Timing-intelligent) technology, which continuously optimizes intake and exhaust valve timing in response to driving conditions for exceptional performance. The new vehicle’s engine is mated to a four-speed automatic to offer a smooth shifting experience with superior fuel efficiency.

Decked out with a range of enhanced features for more convenience and comfort, the new Toyota Rush features a colored multi-information display at the center of the dashboard, displaying fuel efficiency in an intuitive format. There is also a four-speaker sound system, a USB jack, an accessory socket for convenient charging of smartphones and other devices, as well as an instrument panel that integrates a speedometer and tachometer accented by elegant chrome-plated rings.

The interior cabin is characterized by the best-in-class automatic air conditioning system, which allows the temperature to be quickly adjusted for maximum efficiency, while the upper vents incorporated on top of the center cluster work on achieving maximum cooling for all passengers.

As with all Toyota vehicles, safety is a top priority for the new Toyota Rush. This new SUV offers a comprehensive array of safety features to protect its occupants, namely six SRS airbags that include dual front SRS airbags, side airbags for the front seats, and curtain shield airbags for front and rear seats; Vehicle Stability Control (VSC); Anti-lock Braking System (ABS); Electronic Brake-force Distribution (EBD); Traction Control (TRC); Hill-start Assist Control (HAC); rear parking sensors; rear fog lamps; and Tire Pressure Monitoring System (TPMS), among many others.

The new Toyota Rush is available in six exterior body colors and has been fitted with 17-inch alloy wheels.

The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has grown to become one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota distributors in the world. Under its principle of putting the “guest first” and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom to provide peace of mind for their guests, wherever they may be. – SG

June 08, 2018
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