THE Fall/Winter 2017 collection of Giordano kicks off with its own line of G-Motion sports and active wear. With fitness becoming more and more of a lifestyle, high performance fabric in active clothing has never been this in demand.

The G-Motion line comprises of sleeveless, shorts and long sleeves tees with COOLMAX features, seamless side seam construction that minimizes abrasion and knit-in mesh, which enhances breathability.

As an outerwear, the soft shell hooded jacket comes readily with its adjustable hood design to block the wind, bonded fabric with patterned fleece layer that enhances comfort and warmth and fish tail design for better shape.

These tops coordinate, perfectly with the stretch jogger pants — functional yet stylish enough.

The G-Motion collection can easily be coordinated with Giordano’s timeless classics such as oxford shirts, polo, modern jeans and stretch khakis.

“At Giordano, Quality and Comfort is always a priority. Our range of clothing can easily be mixed and matched to for the look you require either in the office, the gym or out of the office,” said Ishwar Chugani, CEO and managing director of Giordano Middle East.

The key to Giordano’s long-term success has always been in maintaining its commitment to provide simple, clean and comfortable design, quality workmanship and knowledgeable customer service.

Giordano currently operates 260 stores in the Middle East and aims to reach 300 in the next three years. Globally, Giordano operates 2,400 stores in 35 countries including 85 stores across Saudi Arabia.

Giordano outlets in Saudi Arabia are conveniently located in Jeddah, Rabigh, Makkah, Taif, Al Baha, Abha, Khamis Mushyat, Jizan, Madina, Hail, Tabuk, Riyadh, Al Khobar, Dhahran, Jubail, Al Hasa and Qatif.

Giordano embodies the contemporary lifestyle choices — simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.

Giordano today is one of the top five clothing retailers in the whole Arab region. The brand’s merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating the global appeal for the brand.

The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation.

Giordano’s brand philosophy is modern simplicity and style — where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing. — SG